what is gen z watching

10 Dec what is gen z watching

The shorter the video, the better the chances of people watching them to the end and seeing your call to action. Gen Zers are half as likely as millennials to watch live sports regularly and twice as likely to never watch. Generation Z and Living Preferences While Millennials helped lead to a revival in urban living, Generation Z shows different living preferences with an affinity to suburbia. Key Takeaways 60% of Generation Z prefer suburbia, followed by 30% preferring urban New York City remains a top destination, but Los Angeles has 85% of Gen Z watched at least one online video in the past week to learn a new skill! Only 33% of teenage Gen Zers watch cable TV. 240 W 37th St., Suite 301 New York, NY 10018. 100% Guaranteed. 45% say a YouTuber inspired them to make a personal change in their life. Use Rev for all of your captioning and subtitle needs. 7 out of 10 teenage Gen Zers watching more than three hours of mobile video a day. We’ll look at how they use video, specifically, their social media, news media, and streaming habits. Plus, their video-viewing habits are radically different from other generations—and from each other. Others only watch videos when they need specific information. The Great British Bake Off is a hit with Gen Z A poll of 2,000 adults, commissioned by online lettings agent Mashroom, reveals Gen Z have been glued to … Gen Zers are less exposed to traditional news outlets compared to other generations. The Nielsen report that confirmed this also states that millennials engage with smartphones and other mobile devices during commercials. Most students prefer YouTube videos over textbooks, and many search for videos for DIY projects and how-tos. Millennials still watch traditional TV, but numbers are low compared to baby boomers and Gen X. When your videos are published online, it’s important that your audience can watch them, regardless of any disability or special needs. Gen Z Always Knows the Score. Just like Gen Z, millennials spend a considerable amount of time watching online videos. In particular, 33% of people in this group get most of their news from social media outlets. IGTV is an incredible opportunity to cater to Gen Z audiences. As Forbes puts it, the key to Gen Z is video content that’s relevant, meaningful, and authentic. Production teams need speedy workflows to keep up with demand and competition. Gen Zers are keenly aware when they are being sold to, so content bombarded with cold marketing and logos is going to fail with this generation. When you order captions, anyone on your team can review them, before videos are published. They’re expected to spend a whopping $1.4 trillion by 2020. Whatever the reason for watching videos, video production teams have to adapt to different audiences. Gen Z goes to the movies more often. Short videos also have a short turnaround time when you order captions and transcripts through Rev. Affordable, fast transcription. Captions cost $1.25 per video minute, and you’re guaranteed 99% accuracy. A zoomer is, in the newest use of the word, a member of Generation Z, the generation of people born in the late 1990s and early 2000s. Many of these videos are by influencers like David Dobrik, PewDiePie, and Emma Chamberlain. There are two types of creators on TikTok: creators with large followings on other platforms that are trying the latest new thing, and unknown, new creators that are finding an audience within TikTok first. Wanna more hear about it? You can even partner with micro-influencers, vloggers with thousands (vs. millions) of followers, to test how influencer marketing impacts your Gen Z audience. TikTok’s user base grew extremely quickly to 800 million active users by mid-2019, with a majority of those users within the Gen Z age range. Comedies rate high with 39% of Gen Z responding this is their favorite genre and action movies also rank high at 23% favorability. Gen Z primarily watches YouTube videos primarily for entertainment. Captioning only costs $1.25 per video minute, and subtitles range from $3-$7 per video minute. And unlike Instagram, the platform embraces spontaneous, point-and-shoot, no-budget clips. Go further and analyze what types of videos have the most views for Gen Z and millennials as a way to improve audience engagement. They enjoy a variety of videos including watching influencers doing pranks, funny things, playing online games, or even just hanging out. Since influencers are creating content instead of you, provide them with production guidelines. Harry Beard is a 17-year-old entrepreneur who co-founded the generation Z marketing consultancy firm, "Future Labs". Amazon Video Direct now also requires captioning on its videos. Gen Z is a video-first generation, and they’re driving mobile video consumption. However, focus on how the product or service solves a problem vs. being promotional. You can give your social media partners access to Rev, so they can upload videos for your team to transcribe or caption. Fortunately, Rev integrates with YouTube, so your team doesn’t have to manually upload videos. Since millennials watch news on social media, they’re more likely to see your video content. The use goes back at least as far as 2016: 7. They stream more online TV than any other generation—mainly on streaming services like Netflix, Amazon Prime Video, Hulu, and Disney Plus. What they love more, though, is multimedia content they can access on … Ms. Czeisler says that 50% of gen-Z kids have never had cable, have cut the cord, or intend to cut the cord. We have what you need to succeed on social. After all, according to a recent Pew study, 85% of teens use our platform, making it the most popular among teens.So earlier, this year we set out to better understand Gen Z behavior through the lens of YouTube to find out why they head there, what they’re watching, and how it makes them feel. They prefer to get their news from social media sites. Video plays a big role in millennials’ purchase decisions: Since millennials spend time researching products before they buy (either in-store or online), create ads that show products in action. They are currently between 24-39 years old (72.1 million in the U.S.) Gen Y.1 = 25-29 years old (around 31 million people in U.S.) Gen Y.2 = 29-39 (around 42 million people in U.S.) Gen Z: Gen Z is the newest generation to be named and were born between 1997 and 2012/15. Gen Z is redefining "sports" as we know it, evidenced by 52% of young males spending more time watching trick shot and dice-stacking videos than traditional sports content. Gen Z is full of socially-conscious consumers who care about things like environmental impact, sustainability, positive and inclusive messaging, and being value-driven. To effectively reach young fans, … Gen Y: Gen Y, or Millennials, were born between 1981 and 1994/6. Millennials are known for cutting the cord—in other words, ditching cable for online streaming services—but Gen Z was never connected to the cord to begin with. Since YouTube has been around for the majority of their adolescence, Gen Z loves it and considers it their top preferred platform for consuming video content—in fact, 85 percent of teens watch content on YouTube. Video captions are ready in as little as three hours. Rev › Blog › … Generation Z, or Gen Z for short (also known as Zoomers), are the demographic cohort succeeding Millennials and preceding Generation Alpha.Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years. Tags:Consumer Insights, Content Marketing, Niche Networks, Trends, YouTube. Teenage Gen Zers spend most of their time watching videos on YouTube (37%) and Netflix (35%). At YouTube, we feel uniquely positioned to help with that. IGTV is still new, so as an early adopter, you can innovate and test what your audience responds to. As the platform evolves, we are seeing the rise of these TikTok influencers that post original content. They prefer Instagram and YouTube. The members of Gen Z have all but abandoned traditional television viewing, opting to watch shows, movies and other digital content on their phones, tablets and laptops. Gen Z Turns to Ratings and Reviews Before Buying. TikTok’s content is much shorter than content on YouTube, showcasing a feed of 15-second videos featuring lip syncs, viral dance crazes, and humorous Vine-like skits. Gen Zers also reported that they prefer to watch comedy and music videos in addition to how-to/tutorial video content weekly. Gen Z watches network television at a similar rate to their parents—specifically Sunday Night Football, The Good Doctor on ABC, Young Sheldon on CBS, and CW’s sexed-up Archie Comics reboot Riverdale. The two most popular platforms are Instagram and YouTube. It doesn't take a business genius … To find the right influencers to partner with, figure out what’s important to the segment of Gen Zers you want to target. YouTube is the top media source for Gen Z, with 76% saying they watch it weekly or more often, compared to 61% of Millennials. Many vloggers have even built entire careers out of their vlogging hobbies—the highest-paid vlogger in 2019, Ryan Kaji, earned a whopping $26 million. 64% of millennials watch news online. Each consumes more video content than generations before them. Esports are more popular among … Focus on these types of videos and corresponding platforms to see if there’s a change in the number of views and click-throughs. This field is for validation purposes and should be left unchanged. Contact us today to learn more about how Rev simplifies video production. Partner with influencers who share real and honest content. Video Editing › How Gen Z and Millennials Watch Video Content & What That Means for Production Teams. Generation X was named to represent an unknown factor, and Y and Z were selected as the letters following X. other names suggested for the cohort include iGeneration (iGen), Zoomers (a play on Baby Boomers) and Digital Natives. 7. 71 percent of Gen Z sees access to healthcare as being important to its future. Once the video is uploaded, choose whether you want to add in captions or foreign subtitles. Create video ads that play during or after the main video ends. Though both are considered the younger generations, there are many key differences between Gen Z and millennials, particularly in the content they consume. never connected to the cord to begin with, continues to show signs of growth and popularity, more trustworthy and authentic than ones by celebrities and sports stars. Digital Natives: While Millennials grew up in a technologically savvy and connected world, younger … 65% of Gen Zers use Instagram daily and 62% of Gen Zers use YouTube daily. Captions ensure your videos are ADA compliant. Millennials are open to viewing ads during these breaks, but they have to be unique enough to draw millennials’ attention. Use Rev to add captions and subtitles to content on streaming services. With the growth of influencer marketing in recent years, influencers have more of a say in the types of products Gen Zers gravitate to. For millennials in North America, Netflix is the top streaming service. Again, this generation is too young to remember 9/11; so far, the coronavirus pandemic appears to be their generation-defining event. Gen Z wants to watch other peoples’ lives; they want to experience things through their eyes. How Gen Z and Millennials Watch Video Content & What That Means for Production Teams, Gen Zers can interact with brands on YouTube, millennials spend $600 billion every year, How Children Can Learn to Read with Closed Captions, Introducing Custom Vocabulary for Rev Live Captions for Zoom, Shoot vertical 9:16 ratio video to make it easier to watch on phones, Create a mini-series that references current events. More than 96 percent of the Generation Z cohort owns a smartphone and they’re using mobile devices to watch video. Gen Zers can interact with brands on YouTube without leaving the platform. Gen Zers typically see influencers as more relatable and reachable than celebrities. Boris Johnson to urge Trump and other G20 leaders to do more to fight coronavirus and climate change. 22/06/2020. You’ll not only find it easier to identify relevant influencers, but you’ll also end up with content that’s highly targeted and applicable. Getting viewers to engage with videos increases ad revenue for brands. According to Business Insider, “61% of Millennials say Netflix is their first or second choice for watching TV.” You can bet Gen Z shares their enthusiasm. Interestingly, the majority of news viewed by Gen Zers is on Instagram via IGTV. It is new as a social platform and ad platform, and brands are taking notice and trying unconventional marketing campaigns. Get our most popular posts, product updates, and exciting giveaway announcements directly to your inbox! Gen Zers spend more time online and stream more content than any other generation. In an increasingly demanding society, they are turning to things like slime videos and vloggers on YouTube in order to escape daily life and connect with their virtual “friends.” What separates the video platform from other social media platforms is its ability to reel in people to watch longer-form videos. What’s even more shocking is that the television set commands little respect from gen-Z either. And we’ll also explore how they view video meant for marketing purposes. Netflix is strict about the types of videos it streams on its service—it requires closed captioning on all videos. According to YPulse’s most recent media consumption monitor survey, while Millennials still name TV as the screen they watch the most media content on weekly, smartphone is the top screen for Gen Z. Millennials, ages 23-36, prefer to watch TV online and on streaming services. Include speaking points related to the campaign and define the types of visuals they can use. Captioning ensures that videos are in-line with the requirements of the National Association of the Deaf (NAD). Even though your team isn’t producing these videos—you shoot your own additional content—give clear directions so that the resulting video closely matches your brand standards. Some generations spend hours watching videos on social platforms like YouTube and Facebook. Media headlines and marketing campaigns have given the millennial generation (born between 1981 and 1996) attention for years—but recently there has also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born starting in 1997. In reality, Gen Z are under immense pressure to simultaneously manage their personal and professional brands to help them fit in while also standing out. Generation Z is buying online--and retail stores are taking the hit. Humor and pranks, video game playthroughs, reviews, reaction videos, compilations, and even influencers just hanging out and living everyday life are forms of entertainment that appear opposite of traditional TV. Brand Implications The fact that Millennials and Gen Zers enjoy comedy video content the most is perhaps indicative of the fact that people in general feel burdened by the pervasive problems in society. Slightly more than a quarter of Gen Z consumers go to the movies at least once a month, which is 53% more likely than Millennials. Stress. Watch Thomas Koulopoulos' presentation on Gen Z where he predicts the future of behavior and technology: Videos need to be on the right platforms, with the right features (like captions and subtitles), in order for Gen Z and millennial audiences to watch them. Since these platforms are completely different from traditional television, movies, and the like, what exactly is this generation watching online? and a huge community of freelancers to make speech-to-text greatness every day. Instead, they are attracted to social platforms, including YouTube and newcomer TikTok. Informative videos also reign high on YouTube as 85 percent of Gen Z teens turn to videos to learn something new or stay in the know. Also with plenty of short-form content available on demand, YouTube caters itself to the viewing habits of Generation Z’ers, who … This makes influencer video campaigns more effective because viewers are more engaged and responsive. Watching Gen Z Take On Donald Trump And Win Gives Us All Hope Georgia Aspinall. They can even upload more than one YouTube video URL at a time to Rev to save more time. For millennials, social media is used for entertainment vs. sharing personal information and updates. To help you understand how to create and share videos with different generations, we’ll look at two of the youngest groups — Gen Z and millennials. 38 percent of Gen Zs are concerned about data privacy. This video by David Dobrik was sponsored by Nerf, has over 7 million views, and over 4,000 comments. Additionally, Gen Z is turning to video content to decompress and find a release from the increased social pressures and competition they’re facing. The three mobile apps that Gen Z spend the most time on are YouTube, Snapchat, and Instagram: Use these platforms when creating marketing campaigns that target Gen Z. They’re more likely to see your content. ... A Google study showed that 7 in 10 Gen Zers also said watching videos … Ultimately, YouTube is Gen Z’s cable, and the fact that YouTube is their top entertainment source also changes the kind of content that they’re watching—drastically. In … NBC’s Savannah Sellers reports. Plus, with the Enterprise feature, your entire video production team has access to created content. They simply log into Rev and upload any published or listed videos. Humor and pranks, video game playthroughs, reviews, reaction videos, compilations, and even influencers just hanging out and living everyday life are forms of entertainment that appear opposite of traditional TV. By working with marketing teams, your video production team can understand who your audience is and tailor video content accordingly. Millennials have the most buying power compared to other generations. 59 percent of Gen Z is in favor of some form of gun control. The key to reaching Gen Z with video is to promote content in the places this group spends the most time—on social media. In fact, almost all Gen Zers own a cell phone. Vlogging (a form of video blogging) had its rise to prominence on YouTube and continues to show signs of growth and popularity. 57 percent of Gen Z perceives immigration as an important issue. Gen Z viewers are more likely to watch and feel a connection to brands that understand their interests. At the end of the video, viewers are invited to purchase David Dobrik merchandise. If you don’t diversify your video content and the platforms its on, you could have low engagement and missed goals, leading to wasted effort. Generation Z came of age just as the Black Lives Matter movement was cresting, and they are far more comfortable with shifting views of identity than older generations have been. Both ensure your audience is able to watch your videos even when sound is turned off or when they’re in different countries. Overall, millennials spend an average of 1.5 hours a day watching TV online and on streaming services. 7. The zoomers follow the millennials (also known as Generation Y), who follow the Gen Xers, who follow the baby boomers. On a … When creating campaigns, also consider the platforms Gen Zers spend the most time on. They don’t remember a time when the internet wasn’t available and access to information wasn’t at their fingertips. In fact, in the past year, 70% of millennials watched YouTube to learn how to do something new or learn more about something they’re interested in. I believe that Gen Z’s “favorite companies” and “favorite mission-driven companies” are very … Foreign subtitles cost between $3-$7 per video minute, depending on the language you want to translate to. Gen Z is mainly heading to YouTube to be entertained. 65% of Gen Zers use Instagram daily and 62% of Gen Zers use YouTube daily. Vloggers have also played a large role in Gen Z’s brand and product discovery, since this generation sees endorsements by influencers as more trustworthy and authentic than ones by celebrities and sports stars. Generation Z is making waves, with their use of social media, technology and their own definition of success. When you create social media content for this audience, consider partnering with influencers. Compared to baby boomers, millennials are. 7. However, for millennials who watch TV, they’re more likely to stay on one channel vs. switching during commercial breaks. IGTV is a relatively new feature that lets users produce videos that run anywhere from one minute to one hour in length. 62 percent believe increasing racial/ethnic diversity is good for society. (Netflix is the top media source for Millennials.) Generation Z was born between 1997 and 2012, making the oldest members of Gen Z around 23 years old. Similar to videos targeting Gen Z audiences, publish videos on platforms millennials spend the most time—streaming services, Instagram, and YouTube. Creativity within the medium is highly encouraged by the community, which engage and follow little-known video creators and turn them into TikTok stars. Even with several hours of video to caption and add subtitles to, Rev’s low price point doesn’t negatively impact your budget. Gen Z is the first generation to be considered digital natives. Fewer than half (47%) of Gen Zers say they’re content with their lives compared to 60% of … Here are a few interesting facts about their streaming habits: Create videos with smartphone viewing in mind. And with ongoing advancements in mobile technology, more of these videos are watched on smartphones. It's time to roll the dice on dice-stacking. What do they enjoy watching? Search, watch, and cook every single Tasty recipe and video ever - all in one place! Transcripts can be available in as little as one hour and captions in three. Members of this generation will put everything on the line to win. As long as you put yourself in Gen Z’s shoes and give them the content they’re looking for, you will see success with these digital natives. Gen Zers are drawn to videos where the influencer is similar to them—in age and interests—and doing the same types of activities they do. Different generations consume video differently. 66% of millennials are turned off by promotional videos. And 47% of younger millennials watch their favorite TV shows on social media (when they’re available). Online personalities, known as vloggers, typically upload low-budget and highly personal videos of themselves where they connect with their audience (their “subscribers”). Also, create videos that include product demos and testimonials from previous customers. Gen Z, people ages 7-22, are most likely to watch videos on social media. Gen Z is mainly heading to YouTube to be entertained. Keep videos short to hold viewers’ attention. And with ongoing advancements in mobile technology, more of these videos are watched on smartphones. Millennials are receptive to information that helps them make decisions and appreciate insights that come from other customers. The two most popular platforms are Instagram and YouTube. Gen Z, people ages 7-22, are most likely to watch videos on social media. A blanket approach to video production doesn’t work. The company also has a catalogue of its own vetted influencers that brands can partner with. 12 She went on to say the 70% preferred to stream video over watching cable or commercial supported television, and that 90% watch YouTube videos. According to a Business Insider survey, 62% of Gen Z are daily YouTube users. Most of the videos they watch on YouTube are user-generated. We combine A.I. Consider creating video ads for social media and for TV. Self care and ideas to help you live a healthier, happier life. Amazon Prime Video is the next popular option. Combined, all millennials spend $600 billion every year. You want audiences to immediately recognize your brand when they started watching influencer videos. Social smarts delivered to your inbox every week. 30% of Gen Z believe YouTube ads are the most trustworthy type of ad—more than television, print, radio, and social media YouTube Influences Gen Z's Learning. Watch cable TV care and ideas to help you live a healthier, happier life by! Dobrik, PewDiePie, and Emma Chamberlain and Gen X immigration as an early,. Million views, and the like, what exactly is this generation will what is gen z watching everything the! Content instead of you, provide them with production guidelines your team transcribe! You create social media and for TV transcripts can be available in as as. 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