millennial or gen z

10 Dec millennial or gen z

Millennials and Generation Z Hit Hard. They've also received a lot of attention in the media recently due to their strong views regarding politics and current affairs, especially in the United States. Roughly 71% of Gen Z teens use mobile devices to watch videos, while 51% use mobile for social media surfing. The more technical term for millennials is generation Y, as they succeed generation X and precede generation Z. In 2013, an article published by Time magazine stated that the starting birth years for millennials are 1980 or 1981. To get an idea of how people perceived each generation's social media usage, I asked the same group of 350 people noted in the Lucid poll above to weigh in on which group they thought spent more time on social media. While older generations could afford both homes and education, millennials find housing out of financial reach and have mainly focused on paying high costs of tuition. When it comes to content consumption, each generation's habits align well with its average attention span. by Dave Stopera. But in the pulse survey, anxiety levels fell eight points for both generations, indicating a potential silver lining to the disruption caused by the pandemic. It takes a lot more to earn a millennial's trust compared to a Gen Zer's. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '7faf1d61-e857-4d2c-9cf2-10b32f7880af', {}); In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. The same E&Y study found that 80% of Gen Z valued free delivery. Free and premium plans, Customer service software. The most insightful comments on all subjects will be published daily in dedicated articles. Digital Natives Versus Digital Pioneers. I Am Genuinely Curious If You Consider These 28 Things To Be More Millennial Or More Gen Z. A “Millennial” is a person reaching young adulthood around the year 2000. In 2020 Generation … Free and premium plans, Content management system software. The Pew Research Centre's definition of baby boomers differs slightly, as it states that they're born between 1946 and 1964. For example, Gen Z prefers to learn about products through social media-based videos and influencer marketing, while millennials will respond to a variety of promotional strategies including more traditional online ads, social media marketing, and branded podcasts. Our journalists will try to respond by joining the threads when they can to create a true meeting of independent Premium. Gen Z sees millennials as a generation too willing to define ourselves by our interests and identities. A young voter casts her ballot on Election Day in Atlanta, Georgia, Nov. 3, 2020. Here are a few tips that can help you in this research: Want to learn more about Gen Z or millennials specifically? In the 1980 book Great Expectations: America and the Baby Boom Generation, author Landon Jones asserts that the birth years of individuals in the baby boomer generation fall between 1943 and 1960. If you can create a campaign that leverages key social networks accordingly while highlighting why your product is so instantly gratifying and useful, you might attract interest from both groups fairly quickly. And, while she's just starting college, I'm budgeting to pay off my student loans. This means that to persuade Gen Z, you might need to take extra time to brainstorm campaigns that show how your product will help them and why it is worth their money. Millennials in the U.S. built up their own finances shortly after the Recession, which ended in 2009. You should also be sure to market yourself on platforms that are already mobile, such as major social media apps. Marketing automation software. Odds are, they will be more persuaded by the practicality of a product than the "trendiness" of it. Research shows that Gen Z -- which has been called the "socially-conscious generation -- deals with far more body image, mental health, and cyberbullying issues than any other age group has in the past. According to the Pew Research Center, those in the millennial generation were born between 1981 and 1996, while those in Gen Z were born between 1997 and 2012. While age may just be a number, there are some fascinating differences between the generations, Find your bookmarks in your Independent Premium section, under my profile. If you're marketing to Gen Z, you'll want your campaigns to clearly demonstrate how or why your product will be valuable or practical to them in their daily lives. So be sure to leverage short-form video formatting and mobile-optimized content in your campaigns. If you absolutely can't budget pinpointed campaigns for millennials and Gen Z, but know you want to market to young adults, focus on the cusp of both generations by creating a campaign for 18 to 34-year-olds. Fifty-eight percent of workers would feel confident in their financial health for three months or less after losing their job. If you’re born between 1946 and 1964, consider yourself a boomer. Here's what they said: The results of the poll above were fairly split between millennials and Gen Z. Millennials are more likely to enter higher education, value quantity over quality relationships, and take steps to save money. Aside from the time spent on social media per day, the platforms each generation uses are also slightly different. 4. To get an … The existing Open Comments threads will continue to exist for those who do not subscribe to Independent Premium. They're on the most prominent social media networks today and prefer to consume multiple different styles of multimedia content, from videos to podcasts. Age in 2004: 83 to 92. And while there are opportunities to market to both generations at once, it might be more beneficial to brainstorm creative campaigns that zone in on one generation or the other. Millennials and their younger 'Gen Z' counterparts are used to facing sweeping criticism over their commitment to the workplace. For example, if you're focused on promoting your product to people in the 18 to 34 range, you'll want to be on Instagram, YouTube, and Facebook, because most members of this age group are using all three of them on a regular basis. However, millennials still do shop a lot on mobile devices. Experts have also called Gen Z the loneliest generation despite all of their digital connectivity options. Gen Z and millennials are both belong to the young generations. As I've mentioned above, most of today's social and online platforms are becoming more video-driven. While you might have already known that mobile optimization and video marketing are a key digital strategies in 2019, these stats serve as more evidence that it can help you zone in on young adult generations. But is either group of consumers right about their perceptions? While Statistics Canada states that generation Z starts with those who were born in 1993, it's widely understood that they're typically born between the mid-1990s to the mid-2000s. So, what does this mean for your marketing strategy? The term "baby boomers" refers to the drastic rise in birth rates that was noted following the end of World War II. That comes through in a loyalty to brands, or ’90s nostalgia, or political figures, rather than movements, philosophies, or ideals. While my sister, born in 2001, is always posting on her Finsta and TikTok profiles, I'm still sharing early-2000s memes on Facebook. Please continue to respect all commenters and create constructive debates. While 10% of Gen Z teens are saving for college, millennial parents are putting more into their children's college funds than past generations. When it comes to the Gen Z members who are old enough to make purchases, research shows that they do less online shopping than millennials. But, while Gen Z buys less online, they expect more added service from a brand when they make purchases. This means that those advertising or marketing to millennials can get away with slightly longer or more in-depth content while those marketing to Gen Z will want to get their value proposition out as quickly and seamlessly as possible in their campaigns. In 2019, many millennials are working or are enrolled in higher education. While both Millennials and Gen Z are driven by higher education and career growth, they still have a few slight differences that you might want to know about, especially if you're a marketer in academic or B2B fields. That said, millennials can give as good as they get, sometimes expressing their disappointment in the way in which previous generations have handled issues such as the housing crisis or the climate crisis. There is a slight overlap between millennials and Generation Z, as Generation Z are said to be born between the mid 1990s to mid 2000s. Focusing your strategy on social media or online platforms like Facebook, YouTube or Instagram, where many adults go to research products can also be beneficial to your strategy. Yes, both generations have a lot of things in common. Stay up to date with the latest marketing, sales, and service tips and news. Due to the sheer scale of this comment community, we are not able to give each post the same level of attention, but we have preserved this area in the interests of open debate. While millennials are slightly less frugal than Gen Z, the idea that the older generation is more frivolous is also a huge misconception. Millennials grew up using DVD players, giant personal computers, cell phones with tiny screens, and dial-up internet. For example, if you want millennials to buy your product, you'll want to focus on building a brand that offers a pleasant or entertaining customer experience, as well as marketing products or services that give instant gratification. Gen Z is naturally authentic … When it comes to millennials, only 37% prefer to see people discussing products in ads or marketing content. The video platform is also the second-most used search engine and a platform where many in Gen Z and millennial generations go for product research. BuzzFeed Staff As … People who are part of the silent generation are characterised as having been born from the mid-to-late 1920s until the early-to-mid 1940s. You can also choose to be emailed when someone replies to your comment. In this analysis, teens’ (ages 13 to 17) … In 2019, despite financial woes caused by the poor economy, rising home costs, and high unemployment levels, millennials still remain optimistic about their future and finances. However, Gen Z is more driven to make and save money. The Copernican shift that has to happen is that we don’t think of ministry to Gen Z but ministry with Gen Z. A recent Business Insider survey that polled the oldest half of Gen Z found that participants used Instagram, YouTube, and Snapchat most often. Regardless of whether you're creating long-form content for millennials or short-form clips for Gen Z, you'll want to embrace mobile-optimized video when promoting your brand to either audience. The Lucid poll below demonstrates this myth and perception as many participants said that they believed both generation spend a lot of money: Additional in the poll, 36% of people said millennials spent the most on products, while the same percentage said both generations spend a lot of money. You'll also want to zone in on the niche social media platforms that they commonly use, such as Instagram, YouTube, TikTok on Snapchat. This generation is recognised as having the ability to balance a strong work ethic with a laid back attitude, and are associated with the conception of music genres such as punk, indie, grunge and techno. Luckily, they're also a great generation to market to. Millennial, generation X or Z, Cross Countries: International Comparisons of International Trends, You may not agree with our views, or other users’, but please respond to them respectfully, Swearing, personal abuse, racism, sexism, homophobia and other discriminatory or inciteful language is not acceptable, Do not impersonate other users or reveal private information about third parties, We reserve the right to delete inappropriate posts and ban offending users without notification. The Ipsos Mori research found that only 22 percent of millennials between the ages of 15 to 22 generally trusted people on the street to tell the truth; comparatively, a staggering 61 percent of Gen Zers in this same age range said that they generally found strangers trustworthy. Only 10% of the generation starts their job search after college while most Gen Z students begin scouting out job options between freshman and sophomore year. They often receive a tough time in the press, with members of the generation being accused of "killing" a variety of things, such as beer, motorcycles and the notion of owning a home. Now, most children and teens within Gen Z have access to iPads, smartphones, endless Wi-Fi, or streaming services that put our prized DVD players to shame. They are mainly the children of Generation … One thing that both generations have in common is that they have placed importance on investing in school or skills training. Meanwhile, Gen Z was born at the beginning of the economic downturn. Essentially, many different formats of marketing content will engage millennials because they are regularly looking to be enticed by a new product that will help them in their daily lives. Other proposed names for the generation include iGeneration, Gen Tech, Gen Wii, Homeland Generation, Net Gen, Digital Natives, Neo-Digital Natives, Plurals, Internet G… The survey methodology used in the current study does not include respondents younger than 13. 2. Gen Z were born from 1995-2012 while millennials were born from 1980 to 1994. The intriguing phenomenon was described as a "boom" by American writer Sylvia Porter in a 1951 column of the New York Post. A common myth about millennials and Gen Z is that both generations are financially illiterate. Aside from the obvious age differences above, here are six more factors that make these two generations fundamentally different. However, the post-1980's cohort of … However, as with generation Z, the exact start date for millennial birth years is a topic of debate. See all integrations. An early use of the term Generation Z was in the 1994 book Better Than Sex: Confessions of a Political Junkie by Hunter S. Thompson: "Generation X got off easy compared to the hideous fate of the poor bastards in Generation Z. Those in the age group also say they'll invest in skill training if it means they make more money. Not to mention, both generations are highly connected to technology and the internet. Generation Z (also known as Post-Millennials, the iGeneration, Founders, Plurals, or the Homeland Generation) is the demographic cohort following the Millennials. At that time, we thought these technologies were groundbreaking. Notable individuals who were born in this era include Martin Luther King, Jr., Bernie Sanders, Fidel Castro, Che Guevara and Malcolm X. Emma Gonzalez attends March For Our Lives on March 24, 2018 in Washington, DC, Actor Will Smith at AFI Fest 2015 (Kevin Winter/Getty Images for AFI). While millennials watched innovation begin, Gen Z was immersed in it from day one. Generation Z are regarded as being a very tech-savvy generation, having been born during a time of fast-paced digital growth. While they both care about their finances and invest in things that can improve their careers -- like higher education. Aside from what I’ve learned as a marketer, I can also speak on this topic from a personal standpoint. If you're marketing to these generations, you'll want to keep these attitudes about money in mind. While millennials will pay attention to content for 12 seconds, Gen Z will only stay focused on it for eight seconds. In August 2018, a report of United Nations data conducted by Bloomberg found that millennials may become outnumbered by generation Z in the near future. Are you sure you want to mark this comment as inappropriate? As mentioned above, Gen Z loves to use video to learn about products and also spends most of their online time on their mobile phones. The key distinction between millennials and Gen Z is that millennials lived through ― and remember ― 9/11, Dorsey said. We're committed to your privacy. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move? It's time to draw a line in the sand. The more technical term for millennials is generation Y, as they succeed generation X and precede generation Z. In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. Let's see what studies on these groups reveal. This will allow you to zone in on young and slightly older adults that can actually make purchasing decisions. However, mounting research shows that Gen Z and millennials are more different than we think. In 2019, millennials are between 22 and 38 years old and Gen Zers are between six and 21 years old. 1. To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. Can’t stay awake while watching movies, despite being big fans of Netflix. The study finds that younger generations are more likely to believe that having a financial advisor is worth the cost (76% of Gen Z and 62% of Millennials, compared to 53% of Gen … While a campaign with this age target might be slightly more favorable to millennials, who are between 23 and 38, there's still a chance you could grab attention from older teenagers who will soon be able to make more purchases if they can't already. For example, 84% of Gen Z will skip video ads as quickly as possible while 65% of them have downloaded some type of ad-blocker on their mobile devices or computers. Generational expert speaker Dr Alexis Abramson explains that baby boomers are known for having confidence, being comfortable with administering authority and understanding the value of independence. The term "generation X" was popularised by the 1991 book Generation X: Tales for an Accelerated Culture, by Douglas Coupland. Baby Boomers: 1946 – 1964. Bank of America predicts that Generation Z (Gen Z) will be the “most disruptive generation ever” and will see their income surpass that of millennials by 2031. Despite increasing educational costs, the trend of investing in education isn't expected to change for either generation. Start your Independent Premium subscription today. Coming of Age: 1930-1939. In fact, 71% say they do most of their online shopping with a mobile device. According to various studies, both generations actually spend less than past generations while the oldest Gen Z members are focused on responsible spending. Born: 1912-1921. Many members of this generation might have also grown up in households with early smart home technology. The World Economic Forum reports that millennials are logged on to social media for an average of two hours and 38 minutes daily while Gen Z logs on for two hours and 55 minutes. In 2013, an article published by Time magazine stated that the … According to a recent study, millennials watch online videos for 2.4 hours per day while Gen Z averages 3.4 hours. A previous Pew Research Center analysis of Generation Z (previously referred to as the post-Millennial generation), which examined the generation’s demographic characteristics based on Census Bureau data, looked at those ages 6 to 21 in 2018. It was the defining moment for those coming of age at the time, much in the same way that COVID-19 is the generation-defining moment for Gen Z right now, he said. But although Gen Z never had to know a time where they didn't have a cool gadget to solve basic problems, the impact of technology, the internet, and social media has still taken a toll on the group. Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products. Looking at each generation's work habits can give you a sneak peek into what their finances and daily motivations might be in the future. But research from multiple sources, including Vice, Insider, and Adobe say that Gen Z aims to spend money pragmatically as compared to other generations. However, 27% of participants say both generations are "always logged on.". These two generations include the youth of the today’s society. Gen Z Will Multitask (More Than Millennials) If you thought your millennial employees were easily … The starting birth years for those who fall into generation X have a very large span, with the birth years understood to range from the early-to-mid 1960s to the early 1980s.However, some have differing opinions over where generation X begins due to the uncertainty over the ending birth years of the post-World War II baby boomers. Millennials, also known as Generation Y (or simply Gen Y), are the demographic cohort following Generation X and preceding Generation Z. Create a commenting name to join the debate, There are no Independent Premium comments yet - be the first to add your thoughts, There are no comments yet - be the first to add your thoughts. Gen Z have shorter attention spans, are better at multitasking, are more inclined to take entrepreneurial risks, and are better team players. You’ve heard it all before: millennials are lazy, baby boomers are mega-rich and as for Generation Z, they see more of their phone screen than their own family. Most of Gen Z doesn't even have buying power yet. Meanwhile, both generations are thought to spend hours per day on social media. Despite the differences between these two generations, there are also two big similarities: both love social media and instant gratification. The best types of marketing campaigns will inform millennials about how your product can make their lives easier or how it can solve their day-to-day problems. Gen Z: Gen Z is the newest generation to be named and were born between 1997 and 2012/15. Although TikTok seemed less popular in the Business Insider survey, this one-year-old platform is worth noting as one of the fastest-growing social media apps due to booming global Gen Z users. Despite the strong opinions between age groups, there's often quite a lot of confusion regarding which generational classification everyone technically falls into. This mirrors the fact that video usage is growing quickly amongst both generations. I'll then explain why each nuance is important to know as you create campaigns for each audience. A recent study from Ernst & Young noted that 74% of millennials and only 49% of Gen Z buy products online more than once a month. Placing peers as the front line of leadership overcomes many of the unique challenges of this generation. While many millennials buy their fair share of products, they also earn more annually than most older generations, are the most educated age group, and are notably optimistic about their futures. Because this seems to be a hot topic online and throughout pop culture, I conducted one more Lucid poll, asking the same group noted above to choose which generation they thought spent more money on products. Written by Pamela Bump 3. Please be respectful when making a comment and adhere to our Community Guidelines. A report published by the Resolution Foundation called Cross Countries: International Comparisons of International Trends claims that those in the silent generation were born between 1926 and 1945. The youngest members of Gen Z are in second grade, might love children's shows, and won't be directly making purchasing decisions any time soon. The key difference between millennials and gen z is that millennials include people born roughly during the 1980s and 1990s while gen z include people born during mid-1990s and mid-2000s. Forty percent of Generation Z said that working Wi-Fi was … Millennials and Gen Z also go online primarily with mobile devices. Additionally, a recent survey shows that 87% of Gen Z prefers ads or marketing content that shows actual people discussing products. They are currently between 8-23 years old (nearly 68 million in U.S.) The term “Millennial” has become the popular way to reference both segments of Gen Y (more on Y.1 and Y.2 below). As you create campaigns around a specific audience or age group, it's important to do digging to learn what motivates this group of people, what their purchasing habits are, where they spend the most time, and what they're looking for in a product. Aside from embracing video and mobile optimization, if you're marketing to Gen Z, you'll also want to focus on content that feels more informative and less like an ad. The list of differences continues and will only grow as we reach different milestones in our lives. It allows our most engaged readers to debate the big issues, share their own experiences, discuss real-world solutions, and more. The study also found that 74% of Gen Z values brands that give out discounts or coupons over other businesses. They're also old enough to make purchasing decisions, more educated than previous generations, and spend considerable amounts of time in the research stage before buying a product. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Because millennials have a slightly longer attention span than Gen Z, you can also get a bit more creative by testing out longer-form content like longer marketing videos or branded podcasts. Gen Z is more racially and ethnically diverse than previous generations. Similar to generation Z, millennials are defined as being particularly adept at using technology and social media platforms. Videos, while Gen Z averages 3.4 hours rights movement please be respectful when making comment! Fundamentally different more aggressively than past generations while the oldest Gen Z values that... 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