press release example for event

10 Dec press release example for event

After writing the press release and checking the PR copy again for any errors, the next thing to do is to submit your press release for distribution. Knowing the values, habits and other demographic profile of your target audience helps you in writing a compelling event press release from the headline down to your boiler plate. The press release examples below are a masterclass in how different industries can use multimedia to wow the beholder. Analyse the audience for your event; The Five Ws of An Event Press release; Write an Attention grabbing headline for your event; Grab attention with your first paragraph; Write the body of your event press release; Use Call To Action Techniques; Add a quote; Add The Boiler Plate; Distribute your event press release The event, which will be held at , will help students learn how to apply for college and become familiar with a college campus. 25-30 words look great for the first paragraph. That is sending the same press release to all the email addresses at our office and repeating the process every couple of days. Everybody works hard and yet no everyone has a fat account, so you can not afford to make them look lazy. If you invited experts to speak at your event, provide a brief description of their profiles. They are also a great way to promote your event and get more attendees. Sample Press Release FOR IMMEDIATE RELEASE . Then it would sound even better to your readers. Your first paragraph should be simple but punchy and powerful. “Click Here To Save Your Seat” or “Sign up to attend now before all the wine glasses are taken.”  can service as a good idea. Overall, you should keep a press release to one page (usually about 500 words). 3. L’Oréal R&I presents the first vascularized reconstructed skin model during the International Cos... 2020.10.29. [The Guide + Expert Comments]. The ABC Toy Conference is the largest of its kind nationwide. Did you find it interesting?” It always starts like this. By now you should know you can not write a press release in the first and second person language, you must write it in  the third person, as though you are reporting an event. You can refine your search by filtering where a journalist is located, or what topics/industries he or she is interested in. Doing this would require more skillfulness in terms of being able to hold the reader to the end of the paragraph. That will undoubtedly land you in the spam folder. Whether you’re ready to announce product launches, events, or new hires, we offer a variety of premade Press Release PDF Templates that are perfect for your company. Partnerships: If you team up with another interesting company, the news may want to know. According to them, at least 60 percent of PR professionals feel your pain. Journalist D: There is one thing that we really don’t take kindly to. What have I learned? Keep your press release within 300-800 words. Therefore, it is essential to write a…. Acquisitions or mergers are significant events in … On top of that, it’s usually an intern without a clue that does the calling. Hope you get chance to check them/us out. Starting a press release with the date you want it to go live helps distribution agencies or journalists to know when to release any related information about your event. Define Your Goals . Across from the contact information you can choose to add a company logo. First of all, if you’re reading this because you don’t know how to write press releases, don’t feel special. For example, write “Orlando, Fla. – Organizers expect more than 10,000 enthusiasts to attend ABC Toy Association’s four-day conference this year, scheduled for October 10-14 at Orlando’s Orange County Convention Center. Consider the many stakeholder groups you wish to reach with the press release and how best to communicate with them. After all, this will be read by everyone. A boiler plate is usually the last paragraph in a press release. Please enter your email address. These press releases are usually used by professionals with the core reason of building public relations and gaining publicity. Nonprofit Press releases will vary, but the standard format is usually similar to the example below. Just use these examples we listed here as a guide to what usually works. This press release template includes space to accommodate all the necessary aspects of a standard business press release. You should add the date and time to the first paragraph so it can be clear enough when the event would take place. When writing a press release for events, make sure to clearly explain the details. {Company/Individual} is proud to bring {Name of Event} to {Location of Event} for {the first time, the tenth year in a row, etc. Include the name of the event and either the location or theme of the event. This Press Release Template is created using Microsoft Word 2013 so that everyone can easily use it and also get benefit from latest features of MS Word 2013. NewswireJet Blog is a resource center for all small business owners looking to learn all things press release and get to know the best SMB solutions in the market. When using a quote by someone in your nonprofit press release, make sure to use their title/position. You will be able to expand the details in the body of the PR which would usually be 2-3 paragraphs. If you are a digital marketer and you are planning an event for chiropractors on how they can generate more leads using digital marketing. Does the journalist that I’m addressing deal with my subject matter? And it turns out that that’s exactly what we’ve been missing for the article. You should be smart enough to show why you are the right person they should listen to without sounding too salesy. The “WHO” – This is all about the demographics and physcographics of your audience. You want as many people as possible to attend your event, so using a call to action makes sense while you are writing your press release. The “WHY” – This is close to the “What”. Adding a location can indicate where the event will take place or where the press release is being released. Use a "hook." 1. Make an outline of your audience and refer to it throughout the writing process. The “WHERE” – Where is the event taking place. When you type “event press release example” into Google, it spits out 730,000,000 results, including endless templates, examples, and samples. Before we write a press release about an event and then send it to anyone, we should first answer a couple of questions: 1. Use bullet points or a list to highlight the who, what, when, and where for readers to easily comprehend. You will receive mail with link to set new password. The list goes on! Prowly Magazine uses cookies to personalize content to make our site easier for you to use. You won’t want to give too many details up front. 2020.11.04. They must be of appropriate size and format so that looking through them will not require time and effort. Our press release distribution is perfect for small businesses and you can take advantage of our excellent services right away! If that’s how you feel then you should go with paid advertising. Use Titl… The title of the press release will follow. The days of generic one-for-all TV and Radio advertisement as more solutions for laser targeting are created; and why is this important? I just get the title, the lead and a link where I can find the whole text with pictures and graphics. Calling people to action is very important. The “WHAT” – What is the catch? June 15, 2018, San Fransisco- RemedyFirst LLC is proud to announce the second edition…. While some people would suggest that you make the first paragraph a summary, the pitfall in doing this that you may lose your creative edge. Sharing research: Unique data and original insights are always interesting. It’s a little easier when you personally know the journalist. This is called Call To Action (CTA). 2020.11.02. Use your headline wisely to speak clearly about your event and what makes it so important and valuable. This press release was used by a client in New York to get attention to her work based on recognition by a contact at a major bank. We probably wrote about the venue before, so we have some knowledge about it, but a good summary is always welcome. You will as well need to state the “Where” in the first paragraph so people can quickly know where the event is taking place. Knowing fully well that there are other events that can fit in well to yours… the whole press release should be used to explain what you have to offer! 4. Journalist B: There are tour guides in Warsaw that give such great previews of their city walks on their blogs or social media, packed with interesting facts and tidbits of information, that making a story out of it is a breeze. The first thought that comes to mind after reading this is that a big part of creating effective press releases is the ability to think critically about your every project. 1. Lost your password? But nothing beats the fact that every so often I get calls asking to print some info about an event in a newspaper that has not been put out in years. An even press release does not have to be boring or look like a rigid announcement. If this is your first time as well, do not fail to mention that. Event press releases can give reporters something timely and relevant to publish. This is where you get to dive in deep into your story. The date and location takes care of “when” and “where”. This should not be an hype about your business or event, but a simple way of telling them about you, your company and what you do. If your event will help people solve their financial problems, then you may want to add why people are financially distressed in the PR, and why so many people fail despite their efforts. If you didn’t feel like copying the info from your FB page to the email, you can bet that I have no interest in it either. Governance & Strategy. Master the most tried and tested way to get the attention of the media: a press release. Press releases. Today, most companies send press releases via email, though some send press releases through the mail or via fax. Events. Media databases often have an extensive list of topics that journalists are focused on, ranging from beer or cosmetics to cloud computing. Writing a press release for an event is just like any other press release. You should be able to state the exact location and time in within the first paragraph of your press release. It’s really helpful, especially that such emails are not large and I can also go back to them. Most people just hit the keyboard and pull out an headline, write the first paragraph and grow the event press release body without properly adding the WHO, WHERE, WHEN, WHAT and WHY of their release. An event press release must be able to propel the essence of the event right from the headline through to the first paragraph. Use Template. Here’s another example of what that looks like, called out in the same Vail press release: This will put your press release into context and orient the reader about the date and time of your article. Journalist A: Investments, construction, architecture, and real estate 2. Sometimes we get a poorly written press release, but later the PR dept. The concept of the 5 Ws is very much basic in press releases. Journalist C: One positive thing is that I get more and more information from online press bureaus. Talk about the speakers at the event or the core benefits of the event. It’s really crucial to check your contact database and only send out useful info. This is a much better approach than the “spray and pray” method, hoping that someone will be interested in your story. First impression they say last longer, same applies when you are writing a press release for your event, or any other type of press release. This is the best way to get results through user engagement and content relevancy. Now let’s get down into the meat of the conversation! Journalist D: Calling may not always be bad. Journalist C: Lifestyle, fashion, cosmetics, and design 4. You can write and distribute an event press release as well if you plan hosting an event to launch your product. FOR IMMEDIATE RELEASE. Wanting to write something new, I decided to enlist some friendly journalists in the process. Research & Innovation. To be exact, press releases actually draw our attention and make us read about the trending events and happenings from around the world. Click here to download free press release template in PDF, DOC, Google Docs. Working in the event department of a fashion magazine, I am not very likely to use your press release about a chicken beauty pageant or the grand opening of new ceramic tile production line. Press release is an important document related to media. Journalist C: Every day, I get hundreds of emails from all kinds of sources and in my work, time is of the essence. By adding a CTA to your event press release, you are telling them exactly what you want them to do. or an agency calls and clarifies or fills in on some info that for some reason was omitted. {City, State} - {Company/Individual} will present {Name of Event}, taking place at {Location of Event} on {Date}, and featuring {performers, guests, showcases, etc.} We help you do the heavy lifting and boost your brand/product awareness through our press release distribution services, Your email address will not be published. This works great for search engine optimization, social media shares and it’s easy to read as well. Use clichés and common phrases that sound like a sales pitch. The other, showing any signs of automating your tasks in contacts with the press is a sure recipe for disaster. Save on your PR budget by getting your news on over 350 media sites right away! Insert your company logo, and provide contact information, release date/time instructions, a direct, engaging headline, boilerplate text, a call to action (CTA), and end notation. When I read that “the market is growing” or “the future is bright” I begin to lose my will to live. I asked her when last she had seen our paper. Here’s How to Pitch and Write a Guest Post for Prowly Magazine! The most important message in this article comes from the journalists I spoke to – each a recipient of dozens of press releases daily. Will the newsroom/journalist find all the info necessary to write a useful article for their audience? Event Press Release Template. An engaging press release focuses on the reader and what’s important to the reader. Writing a press release for your event seems like so much for you? Focus on the benefits of the event and your organization’s credibility or success recorded from the event over the years. Journalist B: It is common practice that the capital city paper gets flooded by spam from a concert agency organizing events all around the country. The reader feels they are getting more value by attending than staying away. You want to make sure it is not miles away from your target audience. Here’s another true story from my time in the city pages: Some PR department announced an event, the paper wrote about it, after which the PR dept. Get to understand their age bracket, interest, occupation and income. As hard as it may seem, organizations…, A news/press release has proven to be an effective advert strategy in the business world. Once a lady called me, wanting to publish something in our sports section. . When you're done writing, have someone check it for grammar mistakes, typos, and other errors. Depending on the press release, let your leaders, your staff, your volunteers, or your beneficiaries take the stage. Journalist B: You’re doing it wrong if you’re using a million descriptions like “an amazing, one of a kind event that will forever be remembered.” The journalist then, not only has a difficult time grasping the most important info about the when and where but also may be discouraged from looking hard to find it. Journalist B: Yes, but before you call you must know what you want to talk about. How to Write a Press Release for a Coming Event. You will add a quote about the event as well within the body and end it with a boiler plate. You will still need to add the exact location of the event to fully answer the “where” of the event. Like any other press release, an event press release also has it’s own formula with so much room to add your creative genius into the mix. She said “Yesterday.” The only problem was the paper hadn’t been published for six months then, and when it had been, it had never had a sports section. Even if the headline is interesting, the journalists will most likely not want to spend the time adapting your language to their standards. Writing an article for a PR magazine about such a simple topic as creating press releases for events initially seemed a bit silly. Press Release Template (Word): Take the hassle out of writing and formatting press releases with six different templates. Does the newsroom that I’m addressing cover similar events? A theatre play production press release is a widely known and used method to communicate with the proposed audience and the media…. Information about upcoming closed events where we invite journalists or to simply announce they will take place, Information about closed events that have already taken place, Information about upcoming open events with the intention of using the media to invite their audience, Information about open events that have already taken place. Journalist B: Putting just the name of the event, the date and the link to a Facebook page description is extremely bad practice. Press Release #1. Journalist C: Calling in your press releases is typically frowned upon and is generally treated like telemarketing. Journalist D: It is very unprofessional, yet common, to call and ask, “Has anything been printed yet?” If you really need to know, buy the paper and check. Some writers go as far as 50 words if that is what they need to convey their message. Music press release template . Lead – a summary of the entire communique, including the answers to the 5 Ws, Body – elaborating on and specifying the info provided in the lead to explain the background of the story, starting with the most relevant, Date of publishing – ensuring the release is on time, Boilerplate – a short description that allows to convey the essence of the business and hence makes it easier to write about. Your headline is very important. Notice that each one uses a bold, vibrant hero image at the very top of the story, follows with less than 100 words of flavour text and then immediately rewards the reader with more visual stimuli. Journalist D: When it comes to the language used, I strongly advise against using the so-called cool-words as well as overusing capital letters. Is there a chance it’ll get published? Let’s check how they define writing a good press release about an event: Journalist A: I like figures, facts and sensible quotes instead of a bunch of adjectives and silly references. press release distribution is perfect for small businesses, How To Write A Theatre Play Production Press Release, How To Write A Layoff Press Release Announcement (Template and Sample Included), How to Write a New Business Press Release Announcement (Samples and Template Included), How to Write a Business Merger and Acquisition Press Release (Samples And Template Included), Write an Attention grabbing headline for your event, Write the body of your event press release. Event Press Release Format {Name of the company} {a brief introduction to the company} {talk about the event..} highly prestigious event {an announcement, an award ceremony, a meet, a discussion relating to the industry and why the event was held, can mention the name of the product or service and its benefits, relating to the event} An event press release has a different format from others. Contribute! Heading, Image & Music Awesome Band announces Cool Band support slot and debut release. Digital marketing has changed people are being target and the type of content the consume. How To Write A Press Release For An Event. Press releases are not just for the press anymore. Journalists try to distance themselves from such PR pros. You should make your first paragraph a “summary” of your event press release in an interesting way. Having them take action is the essence of your press release in the first instance. For example, your event is an open day at a holiday park focus on what the children can do at the top of your press release. Michaels. Plenty of journalist and bloggers have to read hundreds of press releases on a daily basis, thus the following of the format provided here is a truly helpful aid in order to send your message straight with the vital information available at first glance. This is your opener and what will make your reader want to read on. Journalist A: When it comes to grand openings, good pictures are key. Sometimes you’ll need a music press release template for certain events. We can call this your unique selling point. Who are your talking to, who are you targeting, who should read about your event press release, who needs to come to your event, and who needs to know about your event. Doing this within the first paragraph makes it easy for any reader to capture what your event is all about. The “WHEN” – No event takes place without a date. A key factor in getting your press release picked up by the media is pitching to relevant journalists and bloggers—people that are interested in writing about your event. Click the icon to see the sample press release. Beyond the basics, follow these eight event press release best practices to stand out. Journalist B: A certain music store wanted to promote their event so much that finally, their rep said that the reader “would like to know about this kind of an event.” That effectively ended our conversation. Contact: [INSERT NAME, ORGANIZATION] Phone: [INSERT NUMBER] E-mail: [INSERT E-MAIL] [INSERT ORGANIZATION] HOSTING [INSERT EVENT] TO INCREASE THE PREVENTION OF SUBSTANCE USE AND PROMOTION OF MENTAL HEALTH [INSERT ORGANIZATION] will be hosting a [INSERT EVENT] at [INSERT LOCATION] on [INSERT DATE] as part of … Standard practice, but later the PR which would usually be 2-3 paragraphs below are some things. Feel then you should try your best possible to be simple, yet creative well. 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